Events, Performance, Music, nft

Juneteenth African American Art Celebration

EIGHTMETA X NFTS.TIPS CELEBRATE AFRICAN AMERICAN ART  FOR JUNETEENTH

Juneteenth is the newest federal U.S. holiday celebrating the emancipation of those who had been enslaved in the United States. Originating in Galveston, Texas, it is now celebrated annually on June 19 throughout the United States, with increasing official recognition.

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The custom Eight Meta island hosted NFTs.tips artists from around the globe that came together to support Juneteenth African American Art through art and performances. Please enjoy the recap of performances below or the entire show.

20210619 - Juneteenth in the metaverse / Eight Meta X NFTs.tips

PERFORMING ARTISTS INCLUDE: HYUN HUR, FIONA ABOUD X GLASSY, M ANGELO X SISTA ASIA, EUNBONG YANG, YOUNG MG LV XIV, HAZEL GRIFFITHSERIC JONES / RAVIN, GODCLOUD, DJ JOURNEY

Events, Performance, Production

Bitcoin 2021 / NFTs.tips Miami X Eight Meta Virtual Music Showcase

MIAMI, FLORIDA; JUNE 1-6 - NFTs.tips, the world's largest and fastest-growing NFT community, hosted its first pop-up exhibition at BitCoin 2021 this June in Miami. The nonprofit foundation hosted six physical events and one full virtual day showcasing digital works from 116 international artists.

Special experiences such as an NFT treasure hunt in the Wynwood District and a Vernissage dinner to celebrate the launch of the NFTs.tips Collectors Club are also planned for the week.

In addition to a curated presentation of digital artwork, guests can expect “crypto cocktails,” exclusive AR gallery exhibits, an NFT pool party, limited edition NFT giveaways, and digital swag bags.

NFTs.tips After Party hosted by Eight Meta, Ravin Dave & DJ Journey.

NFTs.tips After Party hosted by Eight Meta, Ravin Dave & DJ Journey.

The main theme of this inaugural NFTs.tips exhibition is Out of the Darkness, into the Light, a visual representation of society’s journey out of the global coronavirus pandemic.

A special digital arts series “Life is a Garden” will be presented during the Collectors Club Vernissage party on Thursday June 3rd. These works will also be shown at the Black Dove Gallery on Saturday June 5th. Both events are by invitation only.

In Miami, Collectors and enthusiasts can meet up-and-coming and established artists in a social yet interactive setting. NFTis.tips will also provide guests with an overview of this new technology. On Wednesday, June 2, NFTs.tips celebrated the Miami virtual day with back-to-back Clubhouse rooms during the day featuring artists discussing their art. In the evening fans from around the world took to the metaverse for musical performances by Avalona Music, Princess Samurai, Weinbagz, Tyrone Post, Mend Universe, Young M.G. LV XIV, Chris Arvan, Ravin Dave, and DJ Journey.

The performances seen above, were experienced by one hundred guests in the virtual venue below. Using WASD keys and a mouse pad to move around, the environment is Oculus enabled but easily accessible and fun on a desktop attached to wired internet.

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The customized, Mozilla Hubs environment lets users choose an avatar or upload their own. Geo-spatial audio and voice recognition allows users to communicate in real-time within the open environment, complete with gestures and tracking movements.

Fans could not only engage directly with each other, but also dip off and enjoy the show solo, or like IRL do both. The difference is here, people came from around the world, without leaving wherever they were. Pretty cool! And to top it all off, there was featured some amazing nft art, all linked and available to purchase on the spot. Brilliant!

About NFTs.tips Foundation

NFTs.tips Foundation is a non-profit organization working tirelessly to fulfill its mission to support and educate our exploding NFT community across the globe and into the metaverse. We are the largest and fastest growing NFT community in the world (with more than 10,000 members) and seek to share value to as many people as humanly possible. 

For Sponsorship Opportunities visit NFTS.tips for more information

Send all Inquiries to Alexander Mazzei at nftstips@gmail.com 


Events, Music, Production, Performance, defi

DeFi App Conference

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Friday, May 28 - Defi App Conference features the top companies in the decentralized finance space. Decentralized finance (commonly referred to as DeFi) is a blockchain-based form of finance that does not rely on central financial intermediaries such as brokerages, exchanges, or banks to offer traditional financial instruments, and instead utilizes smart contracts on blockchains, the most common being Ethereum.

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Over 20 panels, keynotes, and expert-led discussions throughout the ten-hour day. Including decentralized finance & DEX, research & defi, governance, privacy, community building, decentralized ID, stablecoin, taxes, investors & investing, daos, analytics, and much more.

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Closing out the day-long experience are DJ Journey & Ravin Dave with live artistic audio and visual performance in the Eight Meta metaverse.

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Events, Music, nft, Performance, Production

Global Music Festival / Vatican

APRIL 24 – Global Music Festival is a weekly virtual music festival that takes place in a different location every couple of weeks. Fans and friends RSVP each week via Eventbrite for one of the limited numbers of spots available (due to bandwidth).

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NFT art is hung throughout the venue each week by either performing artists or featured artists from the community such as the Ranch Dao and NFTs.tips.

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Fans experimented with swapping avatars and branded custom merchandise. This is just the beginning.

Events, Music, Performance, nft

Harmony and Balance - NFT Art Virtual Exhibition

On March 12, Vakseen, a 41-year-old digital artist based in California, accepted an 8 ETH bid (around $16,800 as of Monday) for the first of six editions of a digital painting featuring legendary basketball player Michael Jordan.

On March 12, Vakseen, a 41-year-old digital artist based in California, accepted an 8 ETH bid (around $16,800 as of Monday) for the first of six editions of a digital painting featuring legendary basketball player Michael Jordan.

April 3 - Written By Seyi Awotunde

"NFTs are revolutionary!" - Seyi Luther Awotunde (0pulence Founder)

Opulence is the law of the Crypto universe. In collaboration with METXR, we at 0pulence decided to curate a virtual exhibition for a community passionate about opulent digital certificates. Together with many superlative NFT artists, we celebrate a new dawn - giving the control back to artists.

During the exhibition, you can seamlessly purchase Non-Fungible Tokens which we feel represent both Harmony & Balance. The perfect remedy for the global pandemic plus subsequent challenges we have all faced.

Why?

A platform to showcase so many incredible NFT artists making waves in the space. As well as raising money for a good cause.

How Do You Buy NFT Art From The Exhibition?

1) On this 0pulence website click on one of the x5 gallery names (Class, Respect, Power, Unity and Wisdom).

2) Select a photo you feel is 0pulent, it will take you to the buy NFT now page.

3) Follow the simply steps and the 0pluent NFT art is yours.

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The exhibition ran for two weeks.

Five different galleries held a total of 130 pieces of digital art.

Five different galleries held a total of 130 pieces of digital art.

On the closing day after a two-week show, DJ Journey & Ravin Dave hosted a live audience with dj performances inside the MetXR Virtual Gallery.

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Trip Digital Records, Release, Music, Performance

S.C.R.D. - Feels Like (Official Video)

Streaming on All Major Platforms: https://distrokid.com/hyperfollow/scrd/feels-likeS.C.R.D. - Feels Like (Official Video) is that uncanny, slightly awkward m...

S.C.R.D. - Feels Like (Official Video) is that uncanny, slightly awkward moment, your roommate, sibling, parent, friend, lover or neighbor walks in on you while dancing by yourself, in headphones, in a common area, like a bodega or c-store.

This new S.C.R.D. record is a break from their norm, a step left into the electronic medium in collaboration with DJ Journey & LA Fashion Photographer, Catherine Asanov, who recently stated, "I still don't get it." Nonetheless, her collaborators are pumped and excited for this release.

"Even though we just dropped an album "The Adventures Of" in December, which is doing great on Spotify and iTunes, we felt it was necessary to keep the momentum going with a release every month. We've subtly hinted at electronic sounds on our record "Legal Weed," which features soloed synths singing like voices for an entire instrumental single and album joint.

Besides, the sound has shifted. Honestly, the hottest sounds today are like what we used to make in our bedroom back in 2013-2014. Super lo-fi, good production, but not much movement or depth, sonically, even though playlist curators are so "in-tune" with this new sound. We don't really like to follow trends. We know what's good and cool, but we kinda just do our own thing. Love it, hate it, honestly, we appreciate either which every way you want to judge it.

Regardless, we write for history, eternity, and contemporary entertainment, education, and documentary purposes. Some people call what we do a borderline parody. In these times, we all need something to laugh at, seriously. We think that everyone is taking themselves too seriously. We like to have fun, and want to bring that back, to help bring us all together. Just dance.

Stream "Feels Like" on every major platform or hit up scrd.fun.

Music, Release, Trip Digital Records, Events

New Album “The Adventures Of” By S.C.R.D. Releasing On Christmas Day!

The Adventures Of

Los Angeles, California – December 25, 2020 – To say that the past year has been hard is an understatement. The pandemic managed to bring the whole world to a stand-still. At a time so bleak, artists pushed through to create and express in different mediums. S.C.R.D. is the perfect example of an artist who used a bleak situation to make a silver lining.

In a bid to help the world forget about 2020 and its disasters, the artists S.C.R.D. have put together an album, “The Adventures Of,” that has been five years in the making. A collection of talented and accomplished artists and collaborators used their environment and society as inspiration for the stories they tell in this album.

“The Adventures Of” is an album full of short stories in song format. The 14 tracks on the album represent fourteen different stories. When combined, the stories encompass the essence of the last five years and the socio-political climate that has persisted.

In short, the album tracks the changes in society, the artists’ own psychological mindset, and emotional changes. The perspectives of the artists have been distilled into fourteen short stories in musical form.

The release party for “The Adventures Of” is going to be different as it is happening via live stream. The virtual album release party is taking place at 9 pm E.S.T. on December 25, 2020, on the streaming platform Twitch. The virtual party ensures that people from all over the world are available to attend the party and hopefully forget about the year gone by for a little while.

Apart from the release party, the new album “The Adventures of” by S.C.R.D. is going to available on major streaming platforms as well as YouTube! For more on the artists and the new album, head on to the official website.

####

 

About

S.C.R.D. is comprised of duo Sweet Chuck and Ravin Dave, whom the group is named after. They produce and release music under the independent label Trip Digital Music. The duo first met in 2013 and soon started to produce music together. They thrive off of collaborating with local musicians, friends, and fans who they say help drive their creativity to new heights.

 

 Links

Official Website

Youtube

Instagram

Spotify

All Major Streaming Platforms


Events, Music

#GivingTuesday

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CAUSE:

American Heart Association

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Want to join us in supporting a good cause? This #GivingTuesday we’re raising money for American Heart Association and your contribution will help #winthegame and beat Covid-19, whether you donate $5 or $500. Every little bit helps. And on GivingTuesday Dec 1, Facebook will match $7 million in qualifying donations. Thank you for your support. We’ve included information about American Heart Association below.

You Can Raise More Money on GivingTuesday!

Facebook is matching $7 million in donations on GivingTuesday, Dec 1. Click DONATE to make a difference.

Video, Events, Music, Performance

Happy Streamsgiving!

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Wednesday, Nov. 25th 2020

9AM-12AM PST

15 DJS x 15 HOURS STRAIGHT
Donations go directly to the American Heart Association
————————————

9 AM PST – DJ FAT FINGAZ https://www.twitch.tv/Dashradio
10 AM PST – EDDIE B SWIFT https://www.twitch.tv/Dashradio
11 AM PST – DARYLE https://www.twitch.tv/justdaryle
12 PM PST – DJ SBR  https://www.twitch.tv/dj_sbr
1 PM PST – METRO SESSIONS https://www.twitch.tv/metrosessions
2 PM PST – RAVIN DAVE https://www.twitch.tv/Dashradio
3 PM PST – DJ UNIEQ https://www.twitch.tv/thedjunieq
4 PM PST – NO DOUGHT RADIO https://www.twitch.tv/nodoughtradio
5 PM PST – DJ REEACT https://www.twitch.tv/djreeact
6 PM PST – AV8MUSIQ https://www.twitch.tv/av8musiq
7 PM PST – THEBVSEDGODDESS https://www.twitch.tv/thebvsedgoddess
8 PM PST – SPIÑORITA https://www.twitch.tv/spinorita
9 PM PST – TRIXAMILLION https://www.twitch.tv/trixamillion
10 PM PST – DJ WORD https://www.twitch.tv/djword
11 PM PST – DINA RAE https://www.twitch.tv/Dashradio

#streamsgiving

Video, Trip Digital Records, Release, Music, Production

Mosh Pit

All Major Streaming Platforms

Mosh Pit is a song about identifying challenges and differences between individuals and their situations. The only remedy is the circle, the cipher aka the mosh pit, where problems are debated and solved.

While originally written and recorded between 2016-2018, we waited until the landscape was ripe and the context made sense for a record like this. This record is actually the third of a four record series that culminates next month but began on November 3 2016 with “Breaking News”, our first "‘political’ record, although written at the time from an independent, large picture perspective.

The second record of the series was “Art Bless America” which when written (2016) and released (2019) stood as a reminder of America’s greatness to an outsider. The video (2020), however, shifts lenses drawing a clear distinction between racism, oppression, resistance, and tyranny as captured through live footage over the spring and summer. Notwithstanding our original intent, this body of works was written before its time, in order to reflect these times.

Mosh Pit which was also written in the past, for the future, could not be published without comment on the current cultural context into which it would be released. As a group, we clearly stand against racism. For our promotion video, we decided to make that point clear. For the lyric video, we decided to let the lyrics speak for themselves.

Artist production duo, Sweet Chuck Ravin Dave writes, produces, and performs music, videos, and content under Trip Digital Music, and independent record label based in NYC/LA. The two met in Gramercy, New York City during the fall of 2013, and by 2014 began writing and recording at their 19th street studio along with Super Producer DJ Journey. S.C.R.D. is named after Sweet Chuck and Ravin Dave, the two principal members of the group. Together they infuse old skool beats, live instrumentation, and witty, humorous, and slightly satirically lewd lyrics to take fans on a journey through heartbreaks with an ebullience for life and the thirst for adventure. Their collaboration between each other thrives off co-collaborating with local musicians, friends, and fans they lure into their musical tsunami, which helps drive their artistic creativity to new heights.



Release, Video, Trip Digital Records

Art Bless America

Stream / Download / All Platforms

Art Bless America (Freedom is a Privilege)

“I wasn’t afraid to try. I wasn’t afraid to die. Gave it all I got, and I’m still trying.”

Just a snippet of lyrics from a song written by Journey Will Jackson (DJ Journey) and performed by S.C.R.D. to highlight the American mentality. (The chorus).

“It’s our time to get it right. Make love not war, alright. Don’t wait until the last minute, do it while you’re living. Because freedom is a privilege.”

From the outside looking in, our country is one the world looks to as a perfect model. Men and women have built fortunes for themselves. Apple, Google, Amazon, Microsoft, and Facebook, are all trillion-dollar companies. This is what our friends around the world call the “American Dream.”

Yet, the skeletons of racism fall out of our closet every now and then. A police beating here and a biased comment there. Sweep it under the rug real quick to protect the image. I think everyone knows our past in America, but it doesn’t matter because so much greatness has come from this country. It doesn’t really matter until it matters. Now the world hears the echoes of “BLACK LIVES MATTER!”

And our friends in London say “Hell yeah, they matter! Because you gave us Hip Hop!” “Art Bless America” symbolizes the culture in America that the world respects.

“The only free nation built on creation focused on transformation for the young minds can be equal. In other words, we do this for the people.”

“Art Bless America” was written in 2015 for 2020. Our country’s greatness has outgrown its ugly past.

The world is watching America fight for something they thought we already had, equality. They are waiting on the sidelines to show us how inspirational we have been to them, and they are ready to help us create an America that can truly be great. Art will continue to bless America and eliminate hatred once and for all. Art Bless America by S.C.R.D is available on all streaming platforms.

Music, Video, Release, Trip Digital Records

LuMm - Plan B (Ft. Rob Woods) [Official Video]

SINGLE / Spotify / Apple / Tidal / Amazon / YouTube

ORANGE COUNTY, CA – Since the start of the year, LuMm came out the gates swinging with the release of his singles (Spotify) “JENGANOSEBLEEDS, and BLACK MAGIC (Ft. HIPPIE-C). To follow all of the great music he’s been releasing lately, LuMm is back at it again with a new song and visual titled Plan B (Ft. Rob Woods). Rob Woods is a Sacramento native which is definitely projected to be a fan favorite. The song Plan B gives listeners a look inside what’s really going on in today’s society and touches on topics such as police brutality, the impact that drugs have on today’s youth, and racism. All themes are in hopes of change for the better of tomorrow.

Production, Release, Music

Under A Spell

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NEW YORK, NY - On Friday, June 8, 2018 - Singer / Songwriter Bella Saona officially released sixth single from her debut album “Parousia.,” along with five remixes on the six song The Hollow EP available on Spotify and iTunes. In April, 2017, released her first studio album titled, “Parousia,” meaning presence or arrival in vinyl and digital format. The album’s title is reflective of Bella’s Paraguyan and Brazilian descent.

The Hollow is a song about not falling under the constant spell of lies being casted over us by the media, society, and when it comes to love. Its a message about questioning the norm and not accepting things at face value. Being awake. Seeing past the mirage and the manipulation. Bella's music is a mix of dance, electronic, rock and intelligent pop. It is conscious music aimed at a global audience, with no defined age. The production of the Parousia record lasted 2 years. It was a collaboration with her producer and creative director, Victor Lau.

The Hollow Remixes were each a collaboration with other artists and producers which include Stacey Ayers, Andres Diaz, Er!c Lee, and Ravin Dave (S.C.R.D.). Each collaboration was a result of relationships fostered over years and experiences, and reflect the nature of those circumstances. Bella and Victor met Ravin Dave during the summer in 2013. Since then, they have collaborated on a couple of Bella’s live performances at Beatique, CBGB Festival and a Bed-Stuy, Brooklyn block party.

About: Bella Saona

Bella began her career at age 14, with performances at different festivals and clubs in New York, Miami, Los Angeles and the UK. In 2011 she joined the record label Ultra Records, one of the most popular and recognized in the genre of electronic music. During her early years as a solo artist she worked with major English producers such as Grammy Award-winning Sandy Vee , who released her single Nobody Loves Me and Bare Noize, British producers with whom she worked on her song Off With Their Heads. Furthermore, her hits Do it Again and Off With Their Heads were included in MTV reality shows and the NCIS Los Angeles television show. Bella received the New Now Next Award as a artist on the verge of fame by the prestigious LOGO television network. -- ❤

For access to tracks, interviews or questions please email Victor Lau - kapo.entertainment@gmail.com.

Trip Digital Records, Release, Production, Music

We Love that Summertime!

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LOS ANGELES, CA - On Friday, May 25, 2018 - West Coast Hip Hop group the Klick, featuring independent artists Nick Hews and Derik Lavers released their first single titled, “Summertime,” the first of three singles they will release this year. This upbeat summer jam features Super Producer DJ Journey on the beat, Ramin Abrams on the bass and executive production by S.C.R.D. under the indie record label Trip Digital. Released by Flourish$Prosper Music Group and distributed by Empi.re, “Summertime” is available globally on Spotify, iTunes, Tidal, Amazon, and YouTube.

Back in 2009, while working as an intern for Rocafella Records, Nick Hews met Derik Lavers who had just finished Season 8 of American Idol. After becoming friends and a couple of small bedroom production projects, they both moved to LA, met DJ Journey and formed the Klick by 2015. Between December 9-10, 2015 the duo wrote and recorded Summertime at the legendary Skip Saylor Recording studio in Ensino, CA, with engineer Lester Mendoza.

Summertime is poppy, vibrant and clean fun, targeting the happy, go-lucky collegiate party-types. The Klick plans to release two more single recorded during the same time this year. Meanwhile, Nick Hews is currently finishing his solo debut album Matthew 17 expected to drop in the fall, and previously released a collab single with DEV, titled “Done That” last year.

TRIP DIGITAL is a rapidly expanding music, film & tech content development company that specializes in music production, songwriting, customized sound for film/tv, artist development, and audiovisual content for the entertainment industry. Trip Digital operates two studio offices in New York City and Los Angeles. Their seasoned artists & engineers have developed an innovative and sustainable approach to songwriting, music production, visual content and technology.

For access to tracks, interviews or questions please email: scrd@digital-galactic.com

Music, Production, Release, Trip Digital Records

I'm in Love!

NEW YORK, NY - Friday, May 18, 2018 - Gramercy production duo S.C.R.D. released their sixth studio single titled, “I’m in Love,” off of their forthcoming album expected to release in the fall. The duo once again delivered a fun, upbeat record for indie label Trip Digital. Released by Flourish $ Prosper Music Group and distributed by Empi.re Records, “I’m in Love” is available globally on Spotify, iTunes, Tidal, Amazon, Shazam, and YouTube.

For this record, S.C.R.D. once again collaborated with Super Producer DJ Journey for the concept and composition. The recording of the record took place between 2016-2018 at Mindlab Studio in Los Angeles, CA and Shelter Island Sound Studios in New York, NY. This record captures the moments in life when we decide to pursue business and passion instead of a potential love interest. In other words, when we put a relationship on pause.

S.C.R.D. Artist production duo, Sweet Chuck Ravin Dave write, produce and perform music, videos and content under indie label Trip Digital, Inc. S.C.R.D. is named after Sweet Chuck and Ravin Dave, two characters based on principal members of the group, who met in Gramercy, New York City during the fall of 2013. By 2014 S.C.R.D. began writing and recording at the 19th street studio, along with Super Producer DJ Journey. S.C.R.D. infuses old skool beats, live instrumentation and witty, humorous and satirical lyrics that take fans on a journey through heartbreaks with an ebullience for life and the thirst for adventure. Their collaboration between each other, thrives off co-collaborating with local musicians, friends and fans they lure into their musical tsunami, which helps drive their artistic creativity to new heights. 

For access to tracks, interviews or questions please email: scrd@digital-galactic.com

Music, Production, Release, Trip Digital Records

Not Playing Games!

NEW YORK, NY - On Friday, May 11, 2018 - Brooklyn made, Queens saved Hip Hop artist DEV released his second studio single, “Games,” the first single to drop from his forthcoming album titled Arrogant Youth, expected later this year. Released by Flourish$Prosper Music Group and distributed by Empi.re, “Games” is available globally on Spotify, iTunes, Tidal, Amazon, and YouTube.

Arrogant Youth is a project based on years of writing, rapping and learning the art and game. It’s a reflection on the current Hip Hop landscape from an educated perspective. Games is a hard 64 bar verse laid over a Super Producer DJ Journey beat. Recorded at Lounge Studios Vanilla Sky with engineer Joseph Angol, the record was mixed and mastered by Mikaelin ‘Blue’ BlueSpruce at Brown Sugar, and executive produced by S.C.R.D.

 Artist, actor and security guard at one of Manhattan’s most prestigious hotels and nightlife hub, DEV spends his days writing and recording records based on his reflections of interactions with so many different types of people, and his own upbringing and studies of Hip Hop, while growing up in New York City. DEV’s first single release was a collab project in Fall 2017 with Nick Hews and DJ Journey, titled “Done That.”

Production, Music, Release, Trip Digital Records

Shhhh... HUSH!

NEW YORK, NY - Friday, April 20, 2018 - Baldwin/Brooklyn rapper and songwriter Kris Payne officially released “HUSH,” his second official release as a Trip Digital artist working with Super Producer DJ Journey and executive production team S.C.R.D. Released by Flourish$Prosper Music Group and distributed by Empi.re, “HUSH” is available globally on Spotify, iTunes, Tidal, Amazon, and YouTube.

The record HUSH is about not listening to the hype or the haters, that often talk in your ear and on social media. Kris Payne’s lyrics, flow and delivery are all a reflection on the senseless chatter and hate. Kris Payne is not your average rapper. His flow and lyrics will take you back in time, while his smooth, raw vocal delivery is poetic and wistfully visual. Kris often draws comparisons to the likes of the Notorious BIG, LL Cool J and Dr. Dre, which considering his childhood upbringing, and being a Leo with the same birthday as Chuck D and Professor Griff, may be an indication. Payne grew up in Brooklyn, and then moved out to Baldwin, Long Island for high school.

Kris worked his way into regular rotation on BET’s 106 & Park and then found himself in a cipher with Run DMC. Payne drew the attention of Public Enemy’s Chuck D and The Bomb Squad super producer Keith Shocklee, both local Roosevelt, Long Island natives. Kris invested the past five years into building trust, which led to his mentorship from Hip Hop legends and eventually projects with Common and Rakim. Most importantly, Kris made the transition from playground battle rapper to recording artist now is now poised to set the stage on fire.

TRIP DIGITAL is a rapidly expanding music, film & tech content development company that specializes in music production, songwriting, customized sound for film/tv, artist development, and audiovisual content for the entertainment industry. Trip Digital operates two studio offices in New York City and Los Angeles. Their seasoned artists & engineers have developed an innovative and sustainable approach to songwriting, music production, visual content and technology.